USANA Health Sciences, Inc. announced its financial results for the first quarter of 2026. Net sales remained stable year-over-year at $250 million. Net earnings were $7.5 million, down from $9.4 million in the same quarter of 2025. Diluted EPS was $0.41 with an adjusted EBITDA of $28.4 million.
The company’s Hiya Active Monthly Subscribers totaled 186,000, which was down from 224,000 in Q1 2025. Core Nutritional Active Customers totaled 404,000, down from 459,000 year-over-year.
Greater China showed the strongest momentum among USANA’s markets, with 23% sequential growth and a stable net sales year-over-year. Active Customers increased by 13% sequentially in this market.
“Our first quarter 2026 results reflect USANA’s continued evolution from a single-channel direct sales business to a diversified, omnichannel health and wellness enterprise,” said Kevin Guest, USANA Chairman and Chief Executive Officer. “Our omnichannel platform is intended to provide multiple growth engines, and early progress across our three segments reinforces confidence that our strategy will deliver sustained incremental value over time. The Core Nutritional business delivered solid sequential improvement during the quarter, driven by growth in total active customers in China in addition to continued focus on accelerating our new product launch initiatives. Meanwhile, Hiya established the operational foundation for a meaningfully stronger second half of the year and Rise Wellness generated triple-digit growth as Protein Pop hit Costco shelves nationwide. As we look ahead, the investments we are making today in product innovation, brand building, channel expansion and technology modernization reinforce confidence in our strategic direction. These investments position us to compete effectively across the full spectrum of health-conscious consumer shopping preferences. We are committed to advancing our omnichannel strategy with urgency and discipline.”
The company ended the quarter with $163 million in cash and cash equivalents with $14 million in debt. Fiscal 2026 outlook now includes consolidated net sales between $925 million to $1 billion, with an adjusted EBITDA between $101 million to $109 million.
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