In honor of the 250th anniversary of the United States, the Direct Selling Association (DSA) released a video entitled “America at 250: Direct Selling, An All-American Story.” The DSA pointed to the 2026 US Economic Impact Report and 2025 Growth & Outlook Report released by the Direct Selling Education Foundation (DSEF) as evidence of direct selling’s vital place in the US economy, where it generates $34.7 billion in retail sales.
“Across the country, decisions about independent work are already moving forward. What’s being decided right now is whether people will continue to have the right to choose independence,” said Dave Grimaldi, Direct Selling Association CEO. “When someone explains why they pursued independence instead of employment, and how that choice actually works in their life, it helps policymakers understand why the right to choose independence matters.”
The DSA stated that its celebratory video “shows how direct selling has long been part of the fabric of America, giving people a way to build business on their own terms across different moments of economic change.”
The post DSA Celebrates Direct Selling’s Place in the American Story first appeared on Direct Selling News.
