PM-International welcomed US Ambassador Stacey Feinberg, Deputy Chief of Mission Lewis Gitter and Chief of the Political and Economic Section Allison Waters to its international headquarters in Schengen, Luxembourg. The delegation met with PM-International CEO Rolf Sorg and leaders to discuss entrepreneurship, international business development and future opportunities for cooperation.
“I am very committed and strongly connected to the United States – not just because my wife is American,” Sorg said. “After successfully establishing our business in Europe and Asia-Pacific, the American market is the logical next step for PM-International to achieve market leadership in the development and distribution of premium products for health, fitness and beauty.”
PM-International stated that its dialog with Ambassador Feinberg “echoed” its own strong commitment to the US. The company established its Americas Headquarters in 2019 and recently invested more than $22 million into a new strategic hub in the Americas region. Approximately 80% of the company’s production for the Americas is already outsourced to the US facility, with plans to move towards full and exclusive production there in the future. The company also plans to invest up to $120 million into strategic expansion of their Americas Headquarters and business infrastructure, which it anticipates will generate up to $1 billion in retail sales across the continent.
“The visit provided an excellent opportunity to strengthen international relationships, exchange perspectives on entrepreneurship and innovation, and identify areas of shared interest for future collaboration,” the company stated. “It also highlighted Luxembourg’s unique role as an international business hub, bringing together companies, institutions and decision-makers from around the world. Stacey Feinberg appreciates this specific aspect about Luxembourg and describes the country as ‘a global meeting point for entrepreneurship, diplomacy and economic cooperation.’ This international environment is one of the key reasons why PM-International continues to invest in its Schengen-based presence and their employees who contribute to the company’s success every day.”
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