Betterware de México, S.A.P.I. de C.V., also known as BeFra, has successfully completed its acquisition of Tupperware’s operating assets in Latin America, which are primarily in Mexico and Brazil. This acquisition also includes a perpetual, royalty-free and exclusive license to the Tupperware brand for the entire LatAm region. BeFra announced earlier this week that it had received authorization from Mexico’s Antitrust Authority for the acquisition.
“The completion of the Tupperware acquisition represents a defining moment for BeFra and a transformative step in our journey of building the leading consumer-products platform in Latin America,” said Luis G. Campos, BeFra Chairman of the Board. “Tupperware is one of the most iconic and beloved brands in the world, and we are honored to welcome its distributors, independent sales representatives and employees to the BeFra family. We are confident that, by combining Tupperware’s heritage with our proven direct-to-consumer capabilities, product innovation engine and operational excellence, we will reignite sustainable, long-term growth and deliver meaningful value for all our stakeholders.”
BeFra described the acquisition as a “strong, strategic fit with BeFra’s integrated business model” and described Tupperware LatAm as a “high-quality business with proven profitability.” BeFra plans to renew Tupperware’s previous focus on consumer-driven product innovation but with an elevated value proposition. BeFra executives who previously led Tupperware in the region will support implementation of this strategy.
“The closing of this transaction is a major step in our regional strategy,” said Andrés Campos, BeFra Chief Executive Officer. “Brazil represents one of the most attractive consumer markets in Latin America, and the addition of Tupperware’s established platform in the country, alongside its leading position in Mexico, materially expands our regional reach and accelerates BeFra’s consolidation as the leading direct-selling platform across Latin America. With Tupperware now part of our portfolio, we are uniquely positioned to capture identified revenue and cost synergies across our three brands, deploy BeFra’s proven commercial growth model and unlock the full potential of our integrated manufacturing and distribution capabilities. Each brand will retain its distinct consumer value proposition and operate as an independent business unit, supported by BeFra’s shared capabilities in product innovation, technology and business intelligence.”
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