The Real Brokerage Inc. announced it has entered into a definitive agreement to acquire Re/Max Holdings. The agreement will form a global real estate platform named Real REMAX Group.
Real stated that the newly formed entity will unite its AI-powered brokerage platform with RE/MAX’s iconic real estate brand and global reach to deliver a “differentiated home buying and selling experience.”
The combined company revenues represent approximately $2.3 billion in 2025 revenue with an EBITDA of $157 million. Implied enterprise value for Re/Max Holdings is approximately $880 million. Real stated the transaction is expected to be accretive to Real’s earnings and adjusted EBITDA margin within the first full fiscal year following the close of the transaction.
“This acquisition is an important step on our journey to build a technology platform that empowers real estate professionals and improves the consumer experience,” said Tamir Poleg, Real Chairman and Chief Executive Officer. “Bringing together Real’s technology and operating model with REMAX’s global reach and franchise model is a transformational moment for the industry. Together, we will create a more innovative, more productive and more connected real estate ecosystem that we believe will generate substantial long-term value for agents, franchisees, consumers and shareholders.”
The combined company will host almost 8,500 franchises and 180,000 agents, of which 100,000 are based in the US and Canada. REMAX and Motto Mortgage will continue to operate under their current brands and Real will continue to operate as an owned brokerage under the Real brand.
Re/Max CEO Erik Carlson stated that the combined entity will “drive greater choice, higher productivity and expanded support” to its network of agents and buyers, and that the company will now “be positioned to deliver a more enhanced experience for all stakeholders – from agents to franchisees to consumers to shareholders.”
Once finalized, Real CEO Tamir Poleg will serve as Chairman and CEO of the new Real REMAX Group. Real COO Jenna Rozenblat will serve as Chief Integration Officer in connection with the transaction. Real’s ten board of director members will now include three from the Re/Max Holdings board.
“This is an extraordinary day in the history of REMAX, and I’m thrilled for what this transaction means for REMAX franchisees, agents and clients, as well as shareholders,” said Dave Liniger, REMAX Co-Founder and Chairman of the Board. “When Gail and I founded REMAX in 1973, we built a company for business-minded entrepreneurs with a customer-service mindset. For more than 50 years, REMAX has attracted trusted, productive professionals, shaped the real estate industry and changed the lives of buyers and sellers around the world. To see the incredible momentum and strength of the REMAX brand today, I know now is the right time and Real is absolutely the right partner to move REMAX into the future. Gail and I look forward to watching REMAX enter its next chapter alongside Real.”
The transaction is expected to close in the second half of 2026. Liniger, who controls approximately 38% of the voting power of Re/Max Holding’s outstanding shares, has agreed to vote the shares he controls in favor of the transaction, as have Real officers and directors, who own approximately 16% of Real’s outstanding shares.
The post The Real Brokerage to Acquire Re/Max Holdings first appeared on Direct Selling News.
