A Mission with Momentum
The Bravo Impact Award honors companies that take a thoughtful, balanced approach to growth—prioritizing innovation, operational integrity and long-term sustainability. Over the past two decades, Zinzino has embodied that approach, evolving from a small Scandinavian startup into a global life science company rooted in purpose and precision.
This year, Direct Selling News is proud to recognize Zinzino as a recipient of the Bravo Impact Award.
A Foundation Built on Purpose
When Hilde and Ørjan Sæle founded Zinzino in 2005, their vision extended beyond building a successful business. They set out to create a company that would help people make better health decisions while offering a model grounded in integrity and long-term value.
What began as a coffee startup has since transformed into a leader in test-based, personalized nutrition—centered on a simple philosophy: test, don’t guess.
That focus has fueled steady, intentional growth. By 2024, Zinzino reached $200M in annual revenue and earned a spot on the DSN Global 100 list. In 2025, the company continued its momentum with 80 percent year-over-year growth ($362M in annual revenue) and an ambitious long-term vision to reach 100 million customers worldwide.
A Customer-First Approach
At the heart of Zinzino’s success is a commitment to building a business driven by product value rather than recruitment. “A lot of the industry has been recruitment led,” said Ørjan. “We chose a different route: product-led growth and real customer value.” That philosophy is embedded across the company, including its compensation plan, which emphasizes active customers at every level. By prioritizing genuine product demand, Zinzino has created a model designed for long-term sustainability.
The company’s evolution into a life science organization reflects that same commitment. Its portfolio of science-backed nutritional products and home health tests empowers customers to better understand their bodies and make informed decisions on their lasting health—an approach that continues to resonate in a growing global wellness market.
Expanding with Intention
Zinzino’s growth strategy has been both deliberate and disciplined. While the company has expanded its global footprint, it has done so with a focus on alignment—ensuring that new opportunities support its culture and long-term vision.
Recently, Zinzino strengthened its presence in key markets through the acquisitions of Zurvita (2025) and It Works! (2026), expanding its reach across Europe and North America while enhancing its wellness offerings.
But for Zinzino, acquisitions are not the primary driver of success—they are a complement to it. “Acquisitions aren’t our main growth engine,” Ørjan explained. “Long-term success still comes from organic growth and culture.”
This disciplined approach has allowed the company to scale while maintaining the values that define its identity.
Leading from the Field
One such element is the connection between its leadership and its field. Ørjan and Hilde built their business from the field up, and that experience continues to shape how the company operates. Their perspective provides a clear understanding of what distributors need to succeed and helps ensure that systems and support remain practical and effective.
“We’ve lived the reality—what works, what doesn’t and what people actually need to succeed,” Ørjan shared.
That hands-on approach has helped foster strong alignment between corporate leadership and the field, creating a culture where feedback is valued and collaboration drives progress.
A Culture of Connection
As Zinzino has grown, its culture has remained a defining strength. The company emphasizes community, leadership development and meaningful connection among its distributors and customers.
That culture was on display in 2025, when thousands gathered in Oslo, Norway for the company’s annual event, with many more joining online from around the world. These moments reflect not just growth, but a shared sense of purpose across the organization.
Beyond business, Zinzino continues to make an impact through its philanthropic efforts. Through its Glocal Aid initiative, the company provided full scholarships to more than 1,500 children in 2025, extending its mission beyond health and into global support.
Built to Last
Zinzino’s story is not one of rapid expansion, but of steady, intentional growth built on strong fundamentals. By focusing on validated product quality, customer experience and community, the company has created a model designed to endure.
Rather than pursuing growth at any cost, Zinzino has remained committed to scaling in a way that aligns with its values—prioritizing sustainability over speed and long-term impact over short-term gains. As the company looks ahead, its path remains clear: continue building products that deliver real value, a business people can trust and a community that supports growth at every level.
Congratulations to Zinzino on receiving the Bravo Impact Award.
From the May/June 2026 issue of Direct Selling News magazine.
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