Oliveda International, Inc. announced its subsidiary Olive Tree People has filed a patent application for a 100% waterless formulation. The company’s brand identity is built on the idea of “waterless beauty” and guided by the motto: “What is best for the inside must also be best for the body’s largest organ – the skin.”
Oliveda founder Thomas Lommel built his company on the ideal of bringing the “magic of olive trees to the world” and, after learning that most skincare products are water-based formulations, he had the idea to replace it with “the elixir of the olive tree.” All Oliveda products and Olive Tree People products are now formulated with a liquid extract derived from the tree’s leaves and olives and feature hydroxytyrosol as its key active component.
“With the filing of this patent application, independent assessors have now officially confirmed that Olive Tree People’s products are indeed 100% waterless – meaning water no longer appears anywhere on our ingredient lists, not even at the very end,” the company wrote in a statement.
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