The Direct Selling Association in the United Kingdom (DSA UK) was shortlisted as a finalist in the Retail Partner of the Year category at the People in Retail Awards 2026. This award celebrates teams, leaders, rising talent, community champions and the “customer heroes” who keep stores, head offices and operations functioning every single day.
The DSA UK was honored alongside major brands, including Logile, OLIO, Paper Starlights, Retail Merchandising Services, Shiseido, Top to Toe and TruRating Ltd.
The official awards ceremony will take place on September 24 at a black-tie gala in London where senior leaders and innovators will gather to celebrate excellence and achievement.
“To be recognized alongside some of the most respected names in retail is a tremendous achievement and a testament to the strength, professionalism and positive impact of our industry,” the DSA UK wrote in a statement. “We are particularly proud to see the Direct Selling Association featured among organizations such as The White Company, Morrisons, Holland & Barrett and Liberty.”
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