The Direct Selling Association of Canada (DSA Canada) welcomed leaders, executives and stakeholders of direct selling companies from across Canada and beyond for networking moments and educational keynotes on emerging trends shaping the future of the direct selling channel.
Held at the Pearle Hotel in Burlington, Ontario, Connect 2026 delivered high-power speakers, including Olympic gold medalist Alex Kopacz; AI expert Dan Debnam; World Federation of Direct Selling Associations Executive Director and Chief Operating Officer Shaila Manyam; and USANA Chief Commercial Officer Brent Neidig. These speaker sessions covered a range of topics, from modernizing the traditional compensation plan to implementing practical technology actions.
Attendees also had access to networking sessions and panel discussions that offered topics like evolving consumer expectations, regulatory developments and the increasing role of technology in salesforce support.
At the DSA Canada Awards Gala, direct selling organizations had the opportunity to celebrate resilience and adaptability as the best of the industry were honored on stage. Included in this prestigious list was MONAT, who was recognized with the Direct Selling Association Industry Innovation Award for its pioneering leadership in social commerce and its transformative impact on the direct selling industry. MONAT has led the way in social commerce integration with the launch of its TikTok Shop and MONAT Meta Affiliate Program, available in the US and Canada, and represents a new evolution of direct selling that accounts for modern consumer behavior and the increasing influence of social platforms on buying decisions.
“This recognition reflects MONAT’s commitment to innovation and our belief that the future of direct selling lies at the intersection of entrepreneurship, technology and social connection,” said Marcia Cota, MONAT Senior Vice President of Sales. “Our Social Commerce strategy empowers Market Partners to grow their businesses in the spaces where consumers are already discovering, engaging with and purchasing products. We are honored to be recognized by the Canada DSA for helping shape the next chapter of our industry.”
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