The Beachbody Company, now called BODi, announced that its protein and superfood nutrition product Shakeology will now be available in retail stores across the nation. The shake will be available in more than 80 Sprouts Farmers Market locations beginning May 18, and has led to an additional strategic partnership with KeHE Distributors, a distributor focused on natural, organic, fresh and specialty products.
A partnership with KeHE represents what the company called a “critical inflection point in BODi’s retail expansion,” as the collaboration gives Shakeology’s reach the potential to grow to more than 30,000 retail locations across grocery, supermarket and online channels.
“We’ve seen that the strongest results come from combining effective nutrition with our proven digital fitness,” said Carl Daikeler, BODi Co-founder and CEO. “What’s changed is that nutrition has become the most efficient entry point for many people. Since the supplement market is more than 12 times the size of digital fitness, launching Shakeology into retail and partnering with KeHE gives us a new opportunity to reach millions.”
BODi now sees itself as positioned to quickly expand into new accounts and channels through KeHE’s expansive network and relationships across the natural food and wellness retail landscape. The company is now also expanding its nutrition portfolio, including P90X supplements, launched earlier this year, as well as planned innovations like energy beverages and protein bars.
“Shakeology started as my own personal need as a better way to get real nutrition into my diet without sacrificing taste,” said Carl Daikeler, BODi Co-founder and CEO. “Expanding into retail is a natural progression, and I’m proud and excited to see it at Sprouts, making it easier for more people to access a proven, everyday nutrition solution that’s already delivered real results for millions.”
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