For the fourth consecutive year, Mary Kay Inc. has been named the #1 Direct Selling Brand of Skin Care and Color Cosmetics in the World. The accolade was given by Euromonitor International, a market analysis and consumer insights firm with a history of more than 50 years of market research across more than 100 countries. The ranking is backed by independent data and analysis and signals Mary Kay’s global market performance as well as its ability to deliver consistent value, quality and relevance in a competitive global marketplace.
“Earning the #1 global ranking from Euromonitor for the fourth consecutive year comes as a powerful endorsement of the impact of our Independent Beauty Consultants around the world who drive our success every day,” said Ryan Rogers, Mary Kay Inc. Chief Executive Officer. “Their entrepreneurial spirit, combined with our transformational investments in R&D and cutting-edge technology enable us to deliver high-performance skin and beauty solutions. This is the winning ticket that makes us one of the world’s most beloved consumer brands.”
This recognition joins a number of other achievements by the brand this year, including ranking second on the Forbes 2026 Best Customer Service list and #20 on the Women’s Wear Daily Beauty Inc.’s Top 100 Beauty Companies.
The post Mary Kay Named #1 Skin Care and Color Cosmetics Brand in the World first appeared on Direct Selling News.
