Amway announced its financial results for 2025. Sales in 2025 were $7.3 billion. The company stated that “while sales were modestly lower than the previous year, the company advanced key priorities across the business, with many markets and product launches outperforming forecasts and building positive traction heading into 2026.”
The company has seen positive responses to its latest products and expects its strong, connected community of Amway Business Owners will drive momentum in the coming year.
“As we look to the future, we are in a strong position to make the most of the possibilities ahead,” said Michael Nelson, Amway President and CEO. “Firmly rooted in our foundation, we will continue to answer societal needs with clarity and confidence, supporting the success of ABOs and the lives of customers around the world.”
Amway described its business opportunity as a bridge that addresses the gap between entrepreneurial dreams and the challenge of overcoming limited capital and support. The company’s low-cost path to business ownership and user-friendly tools and education have been helping people build flexible income for decades.
“Beyond income potential, the Amway opportunity also fosters personal growth and meaningful connections,” Nelson said. “This is increasingly important at a time when loneliness is recognized as a growing global concern. In 2025, more than one million people around the world chose Amway to help them build businesses and relationships, and we believe that number will only continue to grow.”
Holistic health and wellbeing with an emphasis on “healthspan,” helping people live healthy for as long as possible, has been a major focus of the company as it expands its product portfolio. New products in 2025 included: Nutrilite AmCell, the company’s first cellular health product; Artistry LongXevity, a skincare collection designed with botanical and science-backed ingredients; and the eSpring Water Purifier system, which uses an advanced e3 Carbon Filter and UV-C LED technology to reduce contaminants while retaining beneficial minerals.
“Amway offers solutions to some of today’s most pressing needs,” Nelson said. “We combine a low-risk opportunity to business ownership, products that support health and wellbeing, and a connection to community that so many are seeking – all rooted in our timeless values. In 2025, we focused on leveraging our long-standing strengths while pursuing new opportunities for growth. These intentional efforts position us for strong, sustainable performance in the years ahead.”
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