eXp Realty announced its official expansion into Japan. This move is part of the company’s broader strategy to reach 50,000 agents in countries outside of the US by 2030, and marks the company’s fourth international launch of the year, following Peru, Türkiye and Ecuador.
Leading the new market will be Ken Tanaka, a respected voice in Japan’s real estate sector who brings decades of experience as well as an understanding of Japan’s market dynamics.
“Agents in Japan have operated for years in a system that leaves little room for upside,” said Felix Bravo, eXp Realty Managing Director, International. “It’s not about working harder, they already do. The problem is structural. Most models take too much and give too little in return. We’re bringing a platform that flips that equation. Better economics, real ownership, worldwide leverage. That’s what eXp is about.”
eXp will host a live welcome event in October in Tokyo to share the company’s vision and model.
The post eXp Realty Expands into Japan first appeared on Direct Selling News.
