Mary Kay Inc.’s iconic pink Cadillac has gotten a makeover. The fully electric pink Cadillac OPTIQ debuted at the Mary Kay annual Seminar in North Carolina, a symbol that the company said is more than a vehicle upgrade but a “recharged vision for the future of the iconic beauty brand.”
“For decades, the Mary Kay pink Cadillac has symbolized accomplishment, aspiration, and the power of recognition,” said Ryan Rogers, Mary Kay Chief Executive Officer. “With the introduction of the all-electric OPTIQ, we’re honoring that iconic legacy while driving into a transformative future—one grounded in our commitment to sustainability and dedication to inspiring and celebrating the achievements of our independent sales force for generations to come.”
The OPTIQ carries on Mary Kay’s recognizable pink pearl exterior but introduces new cutting-edge features, including an EPA-estimated 302-mile driving range with the GM EV Battery Platform, low rolling resistance tires and aerodynamic features like a vented rear spoiler, diffuser and sculptural elements.
The post Mary Kay’s Pink Cadillac Is Now Electric first appeared on Direct Selling News.
