For the second consecutive year, Mary Kay Inc. has been included on the Forbes Best Brands for Social Impact. This year, Mary Kay earned the ninth spot and was the only beauty brand in the top ten. This award is presented to companies based on consumer perception of a brand’s values, social stances, sustainability and community support.
Mary Kay’s Pink Changing Lives strategy includes a multi-faceted giving platform that works to empower women around the world and has included grants to women in STEM, efforts to advance cancer research and end domestic violence, and global projects to restore coral reefs and improve ocean biodiversity.
“Mary Kay was founded on a dream to enrich women’s lives around the world with a product portfolio rooted in science and a corporate mission focused on empowering women and protecting our natural resources,” said Lucy Gildea, Mary Kay Chief Brand and Scientific Officer. “Sixty plus years later, I am confident this is a winning formula to meet global consumer needs while taking care of our most precious resources–people and our planet. As part of my role as Mary Kay’s Chief Brand and Scientific Officer, it is my job to captivate our current customers and Independent Beauty Consultants and invite a new generation to fall in love with our brand.
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