Zinzino announced it has officially completed the acquisition of Truvy. With the acquisition of rights to Truvy’s distributor database and associated customer registry, inventory and IP rights, as well as 100% of shares in Truvy’s South Korean subsidiary, Zinzino has increased its distribution capacity in North America, Latin America and South Korea.
Truvy’s brand portfolio primarily focuses on health and weight loss and has a total annual turnover of approximately $12 million. With this collaboration, Zinzino expects growth and profitability through transactions that can utilize Zinzino’s existing technical platform and organization.
“Individual advice and tailor-made solutions are the future, and not just in health and wellness,” said Dag Bergheim Pettersen, CEO of Zinzino, and David Brown, CEO and co-founder of Truvy. “We are delighted to have taken the next step and are now well-equipped to drive the modern, personalized shopping experience forward through direct sales.”
Zinzino stated it will pay a purchase price of $4 million, 100% of which will be settled through newly issued Zinzino shares, with additional purchase prices based on future sales development to a maximum of $16 million.
This acquisition is part of a broader expansion strategy for Zinzino and follows other recent acquisitions, including VMA Life in 2020, Enhanzz in 2022, Xelliss and ACN in 2024, and the asset acquisitions of Zurvita, Valentus, Ecosystem, and Bode Pro in 2025.
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