Xyngular announced a strategic rebrand as Xyngular, The Biohacking Company. The company will now heighten its focus on redefining health optimization with advanced science, clean formulations and simplified systems.
This rebrand is part of the company’s efforts to design solutions that meet the needs of health-conscious consumers by tapping into the increasingly mainstream “biohacking” movement, which is the intersection of art and science where people seek to intentionally optimize their lifestyle and environment for health, performance and longevity. New formulation talent and R&D partnerships are part of this effort, as are new leadership appointments that will drive product strategy.
“We’re revolutionizing how people think about their health,” said Oliver Dibblee, Xyngular President. “As The Biohacking Company, we’re positioned to lead the charge in personalized health optimization, giving our customers and Brand Partners the tools and knowledge they need to take control of their biology and unlock their full potential.”
The company emphasized that this brand evolution is “more than a name change” and will include advanced formulations for its energy, metabolism, focus and recovery products, with a “pipeline of innovative product launches underway.”
“We’re not chasing trends, we’re creating the future of wellness,” said Chanelle Jepson, Xyngular Senior Vice President of Product Development. “I promise to deliver clean, craveable products with real results because people deserve tools that actually work. Our goal isn’t to overhaul your life, it’s to enhance it through targeted, science-backed solutions that fit effortlessly into real routines and deliver real change.”
The post Xyngular Rebrands as The Biohacking Company first appeared on Direct Selling News.
