Canadian direct selling company Tocara announced the addition of a skin care line to its product portfolio. The seven-product skin care regimen is made from clean, organic ingredients, botanicals and actives and designed in collaboration with a Montreal-based developer to offer “clean beauty, powered by nature.” Known for its affordably priced fashion jewelry, the company was committed to its philosophy of offering consumers “affordable luxury” and selected a price point for all of the Puralta products that is under $100.
“We want our Style Advisors to have access to the best and broadest earning opportunity we can give them,” said Randall Markus, Tocara Founder and CEO. “Jewelry is our heritage and our history; we see Puralta skin care as our future, and a way to transform the lives of our Style Advisors.”
In tandem with this launch, the company announced what it is calling a “substantial improvement” to its compensation plan.
“Now, more than ever, we want to be a company that people can include in their life plans,” Markus said. “So much has changed in direct selling over the past ten years, but we’ve held true to our original convictions. We’re still a party plan company, but our new compensation plan is the most generous we’ve ever offered and our new Puralta skin care line puts us in a league of our own.”
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