Tocara Group announced its acquisition of Touchstone Crystal, the US-based direct selling branch of Swarovski. Tocara has a distributor network across Canada and parts of the US, and has built its brand reputation across almost two decades of operations focusing on creating quality jewelry that is timeless and trend-relevant.
“We are thrilled to welcome Touchstone Crystal into the Tocara family,” said Randall Markus, Tocara Founder & CEO. “This partnership builds on Touchstone Crystal’s strong heritage and loyal US customer base, while combining it with Tocara’s 40-plus years of jewelry expertise and modern direct-selling strategies. Together, we see significant opportunity to expand the offering and deliver even greater value for brand partners and customers in the years ahead.”
Swarovski stated the transition is part of its commitment to enhance focus on its own portfolio and brand strategy and stated the acquisition “supports Swarovski’s continued focus and reinforces our core areas of strength.”
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