The Real Brokerage Inc. is expected to announce new AI innovations at its annual RISE 2025 agent conference this week. The three-day conference will host more than 2,000 agents for knowledge-sharing, mastermind groups, community building and personal growth opportunities. Attendees will also have a chance to participate in philanthropic efforts, including the One Real Impact Golf Classic, which will raise funds to support agents experiencing unexpected hardship, and a meal-packing event to help food-insecure families in the Orlando area.
As part of its technology unveilings, the company will debut its new 24/7 virtual AI concierge, Leo, that will be paired with a new marketing solution designed to automate content creation at scale. Real believes these new tech tools are a tangible demonstration of its commitment to using AI not just to streamline tasks but to “reshape how agents and their clients move through the entire real estate journey.”
The company’s existing Real Wallet, an embedded finance ecosystem, will also be expanded to include Real Wallet Rewards, which allows agents to apply their accrued rewards toward reducing brokerage fees.
“Real is where the future of real estate comes into focus and RISE is where we bring it to life,” said Tamir Poleg, Real Chairman and CEO. “We’re not just keeping up with change—we’re driving it, with AI and technology solutions no one else in the industry can match. At the same time, human connection remains the most powerful part of this business. RISE brings our community together to learn, collaborate and grow, because when we thrive together, we all rise together.”
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