Oliveda International and its subsidiary Olive Tree People Inc. created what it is calling a “once-in-a-lifetime art instillation” in conjunction with the Million Dollar Theater on South Broadway in downtown Los Angeles. The unique installation will feature hundreds of ancient olive trees, with each one being given a voice via a 432hz-frequency transmitter so that their “frequencies” can be heard. The event will collaborate with two-time Grammy Award-winner Colbie Caillat to create a “magical experience together.”
Oliveda will also roll out a long red carpet for the olive trees and waterless beauty representatives in attendance, and the City of Los Angeles has approved closure of the entire stretch of South Broadway for the event.
“When we first made our olive trees and their frequencies available to everyone in 2015, I dreamed of holding such a concert in downtown LA,” said Thomas Lommel, Oliveda Founder and CEO. “With this unique event at the Million Dollar Theatre, the oldest theater in Los Angeles and the world’s only olive tree art installation, we want to honor the 7,000-year history of olive trees and celebrate our 69,000 waterless beauty pioneers who, in less than two years, have launched the waterless beauty movement in North America on its way to Europe and the rest of the world.”
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