Oliveda International, Inc. announced the grand opening for its Olive Rose NO MAKEUP collection, featuring an appearance at New York Fashion Week on September 12-15. The hydroxytyrosol-based products will be applied to more than 150 New York Fashion Week models by 75 waterless beauty makeup artists, led by celebrity makeup artist Luis Casco.
Oliveda will also host the Olive Tree People bar at the event, offering “glow from within” drinkable skincare products presented through cocktails and mocktails.
Following the New York Fashion Week event, the entire Olive Rose collection, including its hydroxytyrosol-based Skin Tint Serum, Blush, Contour, Concealer, Mascara, Eye Shadow, Lip Butter, Primer and Setting Spray will be presented to almost 70,000 waterless beauty consultants in the US and Canada at the North American Convention in Los Angeles on October 4, 2025.
The full Olive Rose line will be available to customers in November.
The post Oliveda Cosmetics Line to Appear at New York Fashion Week first appeared on Direct Selling News.
