Founded | 2011
US Headquarters | Dallas, TX
Top Executives | Amber Olson Rourke, CEO & Jeff Olson, CEO
Product Category | Skincare, Personal Care & Wellness
When Amber Olson Rourke and her father, Jeff Olson, launched Neora in 2011, they set out to show the world how impactful direct selling could be. Since then, Neora has invited prospective Brand Partners to make the company their home; for new direct sellers to discover a simple, successful way to build a business; and for experienced direct selling leaders to make one “last run” at building a legacy. As the company celebrates its 15th anniversary, Amber and the leadership team are celebrating something even more exciting—a renaissance.
A Modern Social Selling Movement
As the direct selling space competes against the largest players in every sector, the industry has had to evolve—and for many direct selling companies, that evolution has been a frenetic one. Navigating social media, influencer marketing and a customer experience that changes with every innovation has driven companies to either go too far or not far enough in their attempts to adapt.
But Neora took a simpler approach, defining what Amber and her team have called a “modern social selling movement,” one that focuses on only two variables: how people want to shop and how they want to work.
As she explained, “I think a lot of direct selling companies have been scared to play in the spaces that consumers are finding other brands. We view it really differently. Our competition is anywhere someone can buy a skincare or wellness product because we have to compete at that level. That dictates the packaging we select, the shipping experience, the ordering experience, the return experience, the customer rewards—everything has to reflect what consumers expect.”
On the business side, Neora is asking the same questions about how people want to work, how they want to sell and how they want to build—if building is even a priority. Amber wanted the modern person to easily understand the business model and the paths available without having a background in direct selling.
“It’s been a practice of simplifying everything to be understandable to consumers,” she shared. “We now have a much larger percentage of the population that understands how you can earn income for sharing a product that you like with affiliate programs and with influencers being a mainstream concept. The concept is more well understood by the masses than it has ever been.”
Neora’s simplified approach is not only working, but exceeding expectations at an incredible time in the company’s story. Following the historic victory in its battle with the FTC, the company enjoyed a period of tremendous success, ending 2025 with 47 percent year-over-year growth. Additionally, over 80 percent of Neora’s revenue comes from customers, reflecting its customer-first model and stellar product performance.
This rare combination of stability in the face of adversity and record-breaking growth has built a solid foundation that serves as a second ground floor for Neora. New Brand Partners are often unaware of what the company has navigated in recent years; they’re simply ready for an exciting opportunity with a legacy company and a groundbreaking product profile.
Singular Focus
Since its launch, Neora’s Age IQ Night Cream has been the cornerstone of its product portfolio, leading the company’s sales story. But all that changed in 2025 when Neora released what they called “the future of filler.”
Amber’s medical spa background inspired her to pursue an alternative to injectables such as fillers and Botox that have dominated medical cosmetics for years. Growing concerns around the safety and cost of injectables created a gap in the market that Neora could fill—if they could develop a best-in-category product.
“If it doesn’t beat the best of what’s on the market, not just in the direct selling space, but in any space, then we don’t launch it. It’s why we only launch one core product a year because we iterate on the development of each product for a long time until it meets our standards.”
Years of development led to the Neo-FILLER Lift + Fill Corrective Elixir, designed to train skin to plump and fill itself through a potent blend of growth factor peptides, plant stem cells and a natural biostimulator to target wrinkles, loss of volume and elasticity.
Launched in May 2025, Neo-FILLER completely shifted the sales story at Neora, energizing Brand Partners and engaging customers like never before. This new “tip of the spear” product had the results, differentiation and social media buzz to become Neora’s lead story—and will continue to inspire its product messaging throughout 2026.
But Brand Partners aren’t walking into 2026 with just Neo-FILLER and its wide-reaching results. In September 2025, Neora launched its Intelli-SKIN
facial scanning technology, an AI-powered skin analysis tool that analyzes multiple skin metrics, provides powerful skin insights and generates customized skincare regimens—all from a smartphone. This gives Brand Partners a simpler, more actionable way to connect with customers.
“It’s so much easier to start a conversation when you’re leading with value versus leading with kind of a pitch about your product,” Amber said. “The Brand Partner brings personal testimony, personal results and personal experience to a product. Technology is the tool that helps to amplify that message. We’re very focused on that marriage of high tech and high touch.”
Making People Better
Brand Partners share Neora products in over 13 countries, reaching customers where and how they like to shop for personal care and wellness products. Neora’s notable success in 2025 was the result of clearly defined goals, consistency and simple systems at scale.
“We outlined the goals and strategies for 2025 of what we wanted to achieve and all of those ended up happening because we stayed really committed to the plan,” Amber explained. “We remained disciplined in our simplicity and our focus and remained disciplined in the actions we were training our Brand Partners to take, continuously giving them better tools to amplify that message.”
As Neora blazes into 2026, Amber is most excited about what the year holds for current and prospective Brand Partners, as her passion centers on creating an ecosystem where people can achieve their individual goals. Whether they want free product, an additional income or want to build a legacy business, Neora’s compensation plan and ecosystem is set up to accommodate every size dream.
The company’s second ground floor—a fresh start with a fresh product innovation—offers Neora’s field endless opportunities to build a first-time business or a “last run” legacy, a term coined by Co-Founder Jeff Olson. After decades of success in direct selling, Jeff wanted other veterans to feel confident in choosing Neora as the place to build their final run.
“Our mission of making people better has never changed,” Amber reflected. “A big part of my role going forward is to ensure we make every decision in alignment with that.”
This mission has guided Neora through 15 years of evolution; to record-breaking growth and industry-leading innovation. As both newcomers and veterans discover Neora’s next chapter, they’re finding what Jeff and Amber set out to create from the beginning: direct selling at its best and built to last.
From the March/April 2026 issue of Direct Selling News magazine.
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