Nature’s Sunshine announced its financial results for the fourth quarter and full-year 2025. Fourth quarter net sales were up 4.7% year-over-year to $123.8 million with an adjusted EBITDA of $11.9 million, a 16% increase from the same quarter of 2024.
Full-year 2025 net sales were up 5.7% year-over-year to $480.1 million with an adjusted EBITDA of $49.4 million, a 21.7% year-over-year increase.
“We finished a record year in sales and delivered our second‑best quarter ever and our largest Q4 on record, with sales and adjusted EBITDA up 5% and 16%, respectively,” said Ken Romanzi, Nature’s Sunshine CEO. “We continue to see strong momentum in our digital strategy, supported by exceptional customer acquisition. In Q4, new customers in our digital channels grew 98% compared to the prior year, driving a 47% increase in our digital business and accelerating North America growth to 6%. This digital strength was complemented by solid performance in our core businesses in China, Japan, Korea and Europe.”
Asia continued to be the strongest revenue driver for the company, but Europe saw the greatest fourth quarter improvements. In 2025, the Asia market delivered $221 million in revenue, a 6.7% year-over-year improvement. Europe and North America 2025 revenue reached $93 million and $143 million, respectively.
“After my first quarter at Nature’s Sunshine, I am even more delighted with the potential of our company,” Romanzi said. “As we look ahead, we are in the early stages of laying the groundwork to accelerate growth across the business driven by continued acceleration into digital channels, driving deeper penetration in our existing markets, expanding into new geographies, introducing more innovative products and unlocking new channels.”
The company now expects full-year 2025 net sales to reside between $500 and $515 million with an adjusted EBITDA between $50-$54 million.
The post Nature’s Sunshine Reports Q4 and Full-Year 2025 Financial Results first appeared on Direct Selling News.
