Natural Health Trends Corp. announced its financial results for the fourth quarter and full year 2025. Revenue during the fourth quarter grew by 3% sequentially to $9.7 million, but declined 10% year-over-year. Fourth quarter operating loss was $635,000 with a net loss of $588,000. Active Member numbers were 26,650, compared to 30,870 in the fourth quarter of 2024.
Full year 2025 revenue was $39.8 million, down 7% year-over-year, with an operating loss of $1.8 million. Full year 2025 net loss was $882,000, or $0.08 per diluted share.
“In the fourth quarter we managed to achieve a 3% sequential increase in revenue despite the difficult macroeconomic environment and continued pressure on consumer sentiment,” said Chris Sharng, Natural Health Trends Corp. President. “We have substantially completed the major restructuring initiatives announced last quarter and expect to realize most of the associated $1.5 million annualized cost savings in the coming year. We also relocated about 40% of our total product sourcing base from America to East Asia, much closer to our main markets, to reduce tariff uncertainty and streamline logistics. Looking ahead, 2026 marks our 25th anniversary, a significant milestone for the company. We have prepared an exciting program, including a big celebration in Hong Kong where we anticipate 1,500 attendees from around the world, signature products and incentives to leverage these moments effectively, and we are focused on making this anniversary a catalyst for renewed momentum.”
The company ended the year with cash, cash equivalents and marketable securities of $28.9 million.
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