Natura announced it has entered into a binding agreement to sell its Avon International business in Europe, Africa and Asia to Regent. With this strategic sale, Natura now moves closer to completing its “corporate simplification cycle,” which began in 2022.
“This agreement represents the final steps of the simplification journey initiated three years ago focused on the growth of our operations in Latin America,” said Fábio Barbosa, Chairman of Natura’s Board of Directors. “Avon International has already been implementing a robust transformation agenda, and we believe this journey will be strengthened, resuming sustainable growth of this iconic brand that has transformed the global beauty market over the past 139 years.”
The company’s intellectual property rights and management of the Avon brand in Latin America is unaffected by this sale and remains under Natura’s control.
“The operational integration of Avon and Natura in Latin America, which will be fully completed by the end of this year, has already been delivering – and will continue to generate – significant efficiency gains,” said João Paulo Ferreira, Natura CEO. “The ongoing work to reposition the Avon brand and to redefine its innovation portfolio gives us confidence that this brand will resume its growth in the region and help strengthen Natura’s leadership in the Latin American markets.”
Avon Russia is not included in this agreement but remains classified as “held for sale.”
The post Natura to Sell Avon Business in Europe, Africa and Asia first appeared on Direct Selling News.
