Natura announced its financial results for the fourth quarter and full-year 2025. The company stated that it has now completed its corporate streamlining strategy and delivered recurring profitability of 14.6% in full-year 2025.
The company’s sales of Avon International and Avon Russia were the final steps in its corporate streamlining and capital structure reorganization program, and with the integration of Mexico and Argentina, the Natura and Avon brands are now unified operationally. The company stated that these milestones mark the end of transformation costs, which were below 2024 levels.
In the fourth quarter, net revenue reached $1.1 billion. The company said this achievement was in spite of a challenging macroeconomic in Brazil that offered weaker consumption and “temporary instabilities” from the recent Natura-Avon integration in Mexico and Argentina. Efficiencies in general and administrative expenses and disciplined cost management drove profitability growth.
In Hispanic America, the recurring EBITDA margin was 7.5% in the fourth quarter, boosted by the completion of its brand integration efforts, and in Brazil, digital channel revenue increased 24.5% in the fourth quarter.
Natura’s fintech platform, Emana Pay, saw credit penetration of 41% of sales by year-end.
Overall net income for 2025 was $187 million, excluding divestment expenses, which the company says underscores the “strength of its core business model and potential for future results.”
“We have delivered on our commitment to expanding annual profitability, marking the fourth consecutive year of margin improvement,” said João Paulo Ferreira, Natura CEO. “We enter 2026 with a simpler and more agile structure, ready for a new cycle of prosperity and innovation. We remain focused on expanding and consolidating our leadership in Latin America, growing the Natura brand and relaunching Avon — which kicked off this March in Brazil and Mexico.”
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