At its MONATions 2025 Global Convention held at Resorts World Las Vegas, MONAT announced it will continue its expansion throughout Europe and Latin America with six new markets. The expansions will begin in October with Austria and Mexico, followed by Italy, Dominican Republic, Costa Rica and Panama in early 2026.
“This expansion marks an extraordinary moment in MONAT’s journey,” said Ray Urdaneta, MONAT Global Co-Founder and CEO. “From Europe to Latin America, demand for high-performance, naturally based beauty products continues to grow. We are proud to bring MONAT’s award-winning products and unparalleled community to new markets, empowering more people to live beautiful lives.”
The company also debuted three new product collections at the conference for the more than 4,000 in-person attendees, including:
- MONAT Barrier Booster Collection
- MONAT BOND IQ Collection
- THE IR Hair Supplement
The new product innovations were designed to reinforce the brand’s commitment to being a global leader in biotech beauty that blends luxury, performance and wellness.
“These launches represent the future of MONAT,” Urdaneta said. “We’re combining cutting-edge technology with naturally based innovation to create products that not only perform at the highest level but also redefine what beauty can do for people’s lives.”
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