Medifast, the parent company of direct selling organization OPTAVIA, announced its financial results for the second quarter of 2025. Revenue during the quarter fell 37.4% year-over-year to $105.6 million, which the company said was primarily driven by a decrease in the number of active earning OPTAVIA coaches. OPTAVIA coach numbers declined 32.7% to 22,800, compared to 33,900 during the second quarter of last year. Average revenue per active OPTAVIA coach was $4,630.
Gross profit during the quarter was $76.6 million, a 37.9% decrease from $123.4 million in Q2 2024. Selling, general and administrative expenses decreased by 40.8% to $77.7 million, which was primarily due to a decrease in OPTAVIA coach compensation.
Loss from operations was $1.1 million, an 86.5 % improvement from the same period last year when operations loss was $7.9 million. The company’s net income during the quarter was $2.5 million, or $0.22 per diluted share.
“We are working diligently to transform our business as we look to help more people achieve optimal metabolic health,” said Dan Chard, Medifast CEO. “We’re focused on new and impactful ways to reignite coach growth and productivity through targeted initiatives that aim to enhance our offering, expand tailored client solutions, and strengthen coach success, all while maintaining a disciplined balance sheet.”
The company ended the quarter with cash, cash equivalents and investment securities of $162.7 million with no debt.
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