Euromonitor International has named Mary Kay Inc. the #1 Direct Selling Brand of Skin Care and Color Cosmetics in the World. This is the third consecutive year Mary Kay has been selected by the consumer insights and market analysis group for this award.
Mary Kay was also named:
- #1 Brand of Facial Make-Up in Latin America
- #1 Brand of Lip Products in Latin America
- #1 Brand of Color Cosmetics in Mexico
- #1 Brand of Skincare and Color Cosmetics in Mexico
“Being named the #1 Direct Selling Brand of Skin Care and Color Cosmetics in the World by Euromonitor International three years in a row marks a grand slam achievement for Mary Kay,” said Ryan Rogers, Mary Kay Chief Executive Officer. “This repeated milestone reflects years of R&D and marketing efforts to create skin and beauty solutions that meet consumer needs and are loved the world-over. Above all, it demonstrates the transformative power of our Independent Beauty Consultants who are driving this success globally.”
Euromonitor International conducts a data-driven evaluation process and selected Mary Kay for this honor because of what it called a “commitment to performance and quality in a highly competitive landscape.”
The post Mary Kay Named #1 Direct Selling Color Cosmetics Brand for 3rd Consecutive Year first appeared on Direct Selling News.
