Mary Kay Inc. unveiled what it is calling a “bold digital persona to set the record straight for Gen Z and Millennials across social and streaming platforms.” The Miss Conceptions social media series blends humor, authenticity and short-form content to debunk what the brand believes are longstanding myths about Mary Kay, like “Isn’t Mary Kay just for grandmas?”
The series was designed to provide a fresh, modernized voice that speaks directly to younger generations through TikTok, Instagram and other platforms and do so in a way that “reclaims the brand’s iconic status.” The “Miss Conceptions” digital persona is intended to embody the traits that the company believes today’s beauty consumers exemplify: confidence, authenticity, playfulness and ambition.
“Mary Kay has always been about more than makeup – it’s about changing women’s lives,” said Candie Rodriguez, Mary Kay Vice President, Marketing & Sales Support. “For over six decades, we’ve been honored with global recognition for our innovation, philanthropy, and entrepreneurship, but the most powerful legacy is the millions of women whose lives have been touched by Mary Kay. Through Miss Conceptions, we’re reintroducing ourselves to today’s consumer – while reminding the next generation that Mary Kay is a place where beauty and opportunity meet.”
The company expects the Miss Conceptions series will accelerate its current momentum and expand its reach as it reshapes perceptions and cultivates the next generation of Mary Kay brand loyalists.
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