The Korea Direct Selling Association (KDSA) welcomed key stakeholders to an event in Seoul to discuss Korea’s direct selling market. The event welcomed domestic and international representatives from leading companies and partners to the event, including Shaila Manya, WFDSA Chief Operating Officer and Executive Director; Han-Gill Park, KDSA Chairman; and Ji-Sang Yoo, Incheon Tourism Organization President.
According to the World Federation of Direct Selling Associations (WFDSA), South Korea generates approximately $15 billion in direct selling retail sales, making it the fourth largest direct selling market in the world.
“South Korea is one of the top markets in the global direct selling industry and a country where human-centered business values remain strong,” Manyam said. “In an era where AI is rapidly expanding, our industry continues to put people at the center of success, enabled and empowered by technology and focused on workforce development, high ethical standards, economic growth and sustainable practices.”
The event precedes the WFDSA’s World Congress, which will be held in October in South Korea, marking the first time the Congress has been held in Northeast Asia. This triennial Congress will bring together CEOs of leading direct selling companies, national DSAs, senior policymakers and academics from around the world who will discuss emerging global trends and the future of the industry at large.
Korea’s growing influence on direct selling, culture and innovation – from K-beauty to K-food – will be a focus of the Congress as well, and the event expects to have interactive experience zones to allow participants to engage directly with Korean culture and products.
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