30-year-old Plant Based Nutrition Company Expands Partnership with its Lenders
Juice Plus+, a global leader in plant-based nutrition, announced it has completed a transaction with its lenders to drive long-term stability and growth. The transaction provides the brand an opportunity to make strategic investments focused on driving efficiency and innovation in the business.
The company’s core lenders have been stakeholders in Juice Plus+ since 2018, and this increased investment transfers ownership of the company to this group and signals their long-term commitment to support the brand, the corporate leadership team and its strong team of Independent Partners in 22 countries serving more than one million customers.
“We believe in the high potential of Juice Plus+ and the opportunity for growth in this key category and look forward to the increased ability to share our products with more customers around the world,” said Travis Garza, Chief Executive Officer of The Juice Plus+ Company. “We are enthusiastic about expanding these long-term existing relationships with our core stakeholders as we enter into this next phase of brand growth under their ownership.”
The new structure went into effect on September 30th.
The post Juice Plus+ Completes Consensual Restructuring to Fuel Brand Growth first appeared on Direct Selling News.
