Herbalife Ltd. announced an agreement to acquire certain assets from UK-based personalized supplement company Bioniq. Bioniq’s offerings are expected to complement Herbalife’s previous acquisitions of Pro2col and Link BioSciences as it expands its range of personalized nutritional supplements and delivery formats.
Bioniq’s personalized supplement formulas use a patented product personalization engine, as well as an individual’s health data and a proprietary database of biomarkers to design supplement options that address a wide range of needs, from everyday wellness to elite athletic performance. Cristiano Ronaldo, who has been a Herbalife global nutrition partner since 2013 and is a Bioniq shareholder, is supportive of the acquisition and Herbalife’s vision to accelerate the availability of personalized nutritional supplements at scale through a global distributor network.
“Throughout my career, biometrics and personalized nutrition have been central to helping me perform and compete at the highest level,” Ronaldo said. “As a longtime Herbalife and Bioniq user, I’ve experienced firsthand how a tailored approach to nutrition can help optimize performance. I’m delighted to see Bioniq’s personalized supplements become part of Herbalife’s expanding access to nutritional supplements, helping people take a more informed approach to their health, wellness and performance.”
The transaction is expected to close in the second quarter of 2026 and will include a purchase price of $55 million, to be paid across five years, with contingent payments up to $95 million based on future performance. Herbalife also obtained a call option to acquire Bioniq LAB, a separate platform focused on small molecules and peptides, which the company stated will provide strategic flexibility to evaluate potential longer-term opportunities in a capital-efficient manner.
“The future of health and wellness is becoming more personalized and informed by data,” said Stephan Gratziani, Herbalife Chief Executive Officer. “By combining Bioniq’s personalized supplement technology with Pro2col and the power of our global distributor network, we are expanding our ability to deliver personalized wellness at global scale.”
Bioniq supplements are expected to be available through Herbalife distributors for customers in Europe and the US later this year.
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