Greenway Global debuted its multi-dimensional environmental commitment, what it is calling “Ecology Cubed.” This concept is based on three pillars: home ecology, human ecology and planet ecology.
The company, through its philanthropic arm The Greenway Foundation, already supports or leads more than a dozen projects engaged with conservation, wildlife protection, waste collection and large-scale recycling. As part of Ecology Cubed, it will now focus on five new environmental commitments, which it is pledging to complete by 2034. These initiatives include:
- Planting 5 million trees as part of global reforestation efforts
- Recycling collections from supply chains, communities and protected natural areas
- Achieving 100% carbon neutrality across all business-related operations
- Designing and implementing 100% recyclable and reusable packaging for every product after first use
- Investing more than $10 million in nature conservation initiatives through its foundation and ecological programs.
“Ecology³ is more than a concept—it is a philosophy guiding every decision we make,” said Dany Laroque, Greenway Global Vice President & Co-Founder. “By improving the ecology of homes, human relationships, and the planet, we believe we can create lasting change in society. Every project we launch, every tree we plant, every conservation effort we support proves that global change is possible when vision is shared and purposeful.”
Greenway Global reported $383 million in 2024 revenue and stated that preliminary data shows that the first three quarters of 2025 demonstrate upward momentum.
“Our third-quarter results confirm the strength of our model and the relevance of our global vision,” said Svetlana Semenova, Greenway Global CEO. “Greenway Global is committed to proving that a rapidly growing international company can remain profoundly respectful of the planet. Environmental responsibility is not an accessory to our work—it is our identity. We move toward 2025 with confidence, strengthened by our global presence and long-term ecological commitments.”
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