Herbalife Ltd. announced that global sports celebrity Cristiano Ronaldo has acquired a 10% equity stake in Herbalife’s Pro2col technology, a next-generation, digital, personalized health and wellness operating system that the company acquired last year. Pro2col is designed to drive daily engagement, sustainable behavior change and measurable outcomes through a structured, data-driven approach to wellness.
Ronaldo’s stake included a $7.5 million investment, along with a commitment to provide services and sponsorship rights to Pro2col software. Herbalife stated that this investment “underscores Ronaldo’s deep personal commitment to health and nutrition” and that it “reflects his confidence in the future of personalized nutrition and Herbalife’s ambition to make data-driven, personalized wellness accessible to communities globally.”
“Cristiano has been a valued partner for more than a decade, and his decision to take an ownership stake in Pro2col marks an important milestone in our relationship,” said Stephan Gratziani, Herbalife Chief Executive Officer. “His investment reflects a shared belief in the power of nutrition, data, AI and personalized insights to drive better health outcomes, and reinforces his confidence in the future impact of Pro2col.”
Pro2col is part of Herbalife’s long-term strategy to become a more connected, data-driven health and wellness platform that integrates products with community. The platform utilizes Pro2Score, a proprietary wellness scoring system that tracks progress against key wellness metrics to deliver clarity, motivation and actionable insights that can enhance customer engagement and support and make personalized nutrition and wellness accessible and scalable.
“After more than a decade together, our relationship is built on trust and shared ambition. Investing in Pro2col felt like a natural evolution — in addition to representing Herbalife, this is about helping shape and grow a platform that can truly change how people engage with their health and wellness,” Ronaldo said. “I’ve seen firsthand how Herbalife brings together science, innovation and personal support to make health and wellness more accessible. Working together with Herbalife to create something with lasting impact is what motivates me at this stage of my career.”
Herbalife has been a global nutrition partner for Ronaldo since 2013 and the two partnered on the launch of Herbalife 24 CR7 Drive, a sports drink.
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