ASEA debuted its new compensation plan, ASEA One. The company called the new structure a “first-of-its-kind” compensation plan that is “designed to power the future of network marketing and create a clearer, more attainable path for its distributors at every stage.”
The new compensation structure will officially launch on January 24, 2026 across all 35 of ASEA’s markets and will be accompanied by new onboarding, training and digital tools to assist distributors, who ASEA announced will now formally be titled Brand Partners.
“This is about true partnership,” said Tai Tolman, ASEA Chief Revenue Officer. “When the company and the field understand each other’s roles and work together intentionally, it creates momentum that benefits everyone.”
The company stated that this new plan merges modern incentive design with leadership development and integrated field support, which it believes will better align rewards with habits and behaviors that build success.
“This isn’t just multi-level marketing. This is next-level marketing,” said Jarom Webb, Vice Chairman, founding executive and CEO of ASEA. “When so many companies in the industry are pausing, regrouping or pivoting, ASEA is doubling down and investing big in our Brand Partners and the industry. We are defining a next-level, modern-day entrepreneur opportunity.”
ASEA expects the compensation plan to emphasize predictability and skill development over structural advantage, saying ASEA One will “reinvent how network-based entrepreneurship can work at scale.” The compensation plan will combine multiple reward approaches with early-stage earning acceleration and an embedded “success framework” into one platform.
“Network marketing is a legacy industry trying to find its place in a modern-day, word-of-mouth sharing environment,” Webb said. “In order to evolve, we have to innovate, adapt and redefine. That is what ASEA is doing. That is ASEA ONE.”
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