Betterware de México, S.A.P.I. de C.V., also known as BeFra, has received authorization from Mexico’s Antitrust Authority for its acquisition of Tupperware operations in Latin America. BeFra entered into a definitive agreement in January, which included assets in Mexico and Brazil and a perpetual, royalty-free, exclusive license for the Tupperware brand throughout the Latin American region, as well as 100% of Tupperware’s LatAm business.
BeFra described the acquisition as a “strong, strategic fit with BeFra’s integrated business model” and described Tupperware LatAm as a “high-quality business with proven profitability.” BeFra plans to renew Tupperware’s previous focus on consumer-driven product innovation but with an elevated value proposition. BeFra executives who previously led Tupperware in the region will support implementation of this strategy.
With this antitrust clearance, the deal is expected to close June 1, 2026.
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