A Mission Rooted in Helping Others
The Bravo Global Good Award recognizes direct selling companies that demonstrate a proactive, sustained commitment to environmental sustainability, philanthropy and social responsibility. It honors organizations that have made giving not a department, but a defining characteristic of how they do business.
This year, Direct Selling News is proud to recognize Herbalife as the recipient of the 2026 Bravo Global Good Award.
Building Better, Healthier, Balanced Lives
With $5B in annual net sales and approximately two million independent distributors operating across the globe, Herbalife has built one of the most expansive networks in direct selling. From the beginning, its commercial growth and community impact have never been separate concerns. They are—by design—equal parts of the same whole.
From the beginning, the company has understood that nourishment could greatly improve the quality of people’s lives, which is why Founder Mark Hughes launched the Herbalife Family Foundation (HFF) as an independent public charity in 1994. Its legacy is firmly rooted in the belief that access to good nutrition affords people the opportunity to become the best versions of themselves, mentally, physically and emotionally. As Chief Marketing Officer, Hanan Wajih explained, “His vision was centered on helping people live healthier, better lives. That philosophy became the cornerstone of HFF, which continues to guide our efforts today.”
A Mission Measured in Impact
The flagship expression of that commitment is Casa Herbalife, a program in continuous operation since 1998, that awards grants to nonprofits providing children with access to nutritious meals, educational resources and safe environments. In 2025 alone, HFF distributed $5M in grants to more than 165 organizations across 60 countries and territories, contributing to a cumulative global investment of more than $60M and reaching over 200,000 children annually.
What makes those numbers more significant is how they’re generated. Herbalife’s independent distributors are at the center of the fundraising effort. Because they’re embedded in the communities they serve, they bring a local, personal dimension to these programs. According to Hanan, “It creates a shared sense of purpose where distributors and employees are all contributing to something larger than themselves.”
The result is a philanthropic model that doesn’t exist outside the business—it’s woven into it.
Empowering Communities
The range of Herbalife’s 2025 initiatives reflected the breadth of its reach. Central to that impact is a long-standing belief in the power of sports to inspire healthy habits and strengthen communities. This is exemplified through Herbalife’s 20-plus-year partnership with the LA Galaxy, which includes support of the LA Galaxy Special Olympics Unified Team, as well as local initiatives such as the development of mini pitches across Los Angeles, backpack distributions and nutrition education programs for students at several schools.
Herbalife’s commitment to expanding access to sport also includes a strong focus on women and girls. In 2025, the company served as the Official Nutrition and Hydration Partner for the Women’s College All-Star Combine and All-Star Game during championship weekend and launched the EmpowerHer Performance Basketball Clinic Tour, hosting clinics that bring free, elite-level training directly to aspiring young female athletes across the US.
The company has also supported broader health and wellness initiatives, sponsoring last year’s Desert Smash and making a donation to the WTA Foundation’s Global Women’s Health Fund, helping advance awareness around critical health issues.
Infinite Impact
Herbalife operates with the same long-term orientation for good. The company has pursued sustainable practices, launching its first solar-powered office space in Costa Rica and partnering with My Green Lab to earn green lab certification for its company-owned laboratories around the world.
The company also maintains long-standing community partnerships, including its decade-long collaboration with the American Red Cross, providing product donations that support blood donation centers and its work with the World Food Programme to help address food insecurity globally.
Herbalife entered 2026 with strong momentum, including a 19 percent year-over-year increase in new distributors in Q4 of 2025 and an evolving strategy centered on personalized nutrition, digital tools and community engagement. While the company earned the Bravo International Growth Award in 2021, the 2026 Bravo Global Good Award reflects something different: a sustained, decades-long commitment to doing business in a way that serves communities. Hanan sums it up beautifully. “Our focus is on continuing to build on the impact we’ve created and staying true to our mission.”
Congratulations to the Herbalife team and the Herbalife Family Foundation on receiving the 2026 Bravo Global Good Award.
From the May/June 2026 issue of Direct Selling News magazine.
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