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January/February 2026: Otterly.AI, The Futur and more!

Everything we think you (and your field) should be reading, listening to and utilizing in order to stay engaged, informed and one step ahead.

Report / 2026 Global Consumer Predictions
by Mintel

As a global market-intelligence leader, Mintel analyzes consumer behavior, market trends and innovation across industries using unique and complex processes that AI alone cannot replicate. Their 2026 Global Consumer Predictions Report highlights key trends, including “The New Young,” “Affection Deficit” and “Anti-Algorithm”—revealing how identity, emotional connection and trust will redefine purchasing decisions through 2030.

AI Tool / Otterly.AI

Otterly.AI helps companies understand how their brand appears in today’s rapidly changing world of AI-powered search tools, like ChatGPT and Google’s AI results. This emerging field, known as AI SEO or GEO (Generative Engine Optimization), goes beyond traditional search rankings by focusing on how brands show up in AI-generated answers, where consumers increasingly get their information.

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Audio Book / The Science of Scaling: Grow Your Business Bigger and Faster Than You Think Possible
by Dr. Benjamin Hardy & Blake Erickson

Companies that don’t scale quickly often fail to survive—not because they lack talent or vision, but because most leaders focus on the wrong priorities, operate from false assumptions and set misaligned goals. In The Science of Scaling, the authors break scaling into clear, actionable stages, showing leaders how to align people, processes and performance.

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Youtube Channel / The Futur
with Chris Do

Chris Do knows branding. In fact, The Futur is Do’s masterclass on the topic. His videos meld creativity with business mastery, delivering high-caliber insights into branding, as well as other facets of marketing. Content includes proven strategies to craft compelling stories around products, communicating value in a crowded marketplace and establishing a powerful personal brand.

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Podcast / The Marketing Millennials
hosted by Daniel Murray

This podcast cuts through buzzwords to deliver actionable insights on modern marketing. With deep experience in brand growth, digital strategy and audience building, Featuring leading brands like Shopify and Infiniti, The Marketing Millennials covers everything from leveraging social media to utilizing AI to turning content into community.

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Book / Direct Sales Done Right
by Katy Ursta

For entrepreneurs seeking insight about the industry, Direct Sales Done Right offers an experience-based approach. With over twelve years in network marketing, Ursta shares strategies to develop a strong mindset, establish effective routines and create an engaging brand through social media. The book also covers having meaningful conversations with prospects and managing a sustainable sales pipeline.


MAKE A RECOMMENDATION! Personal and professional development is the cornerstone of direct selling. We’d love to hear from
you about your essential books, podcasts and other media that keep you and your teams on track! Fill out this google form to make your recommendation. We’ll select one each issue to feature on these pages.

From the January/February 2026 issue of Direct Selling News magazine.

The post January/February 2026: Otterly.AI, The Futur and more! first appeared on Direct Selling News.

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