It is difficult to become an athlete capable of reaching Olympic-sized dreams. It is almost impossible for three sisters from the same family to do so all at once. Sam, 24, a ski jumper; Lauren, 23, a downhill skier; and Alli, 22, who competes in moguls, are daughters of Amy and Dan Macuga, who had an extensive executive career within the direct selling industry, including serving as USANA Chief Marketing Officer from 2007 to 2024.
NBC News reported that all three sisters had legitimate aspirations of being a part of the US Olympic team in the Milan Cortina Winter Olympics, and if all three sisters had qualified, it would have been only the third time in US Winter Olympic history that three siblings would have qualified together. Following a challenging season for Sam and Alli and a season-ending knee injury for Lauren, the siblings now have their sights set on the 2030 Olympics.
Getting to these great heights is often accompanied by a grand plan and intense pressure from parents, neither of which the Macugas say they implemented with their three daughters, or son Daniel, 20, who is also a competitive skier. Instead, the parents provided support and let their children try a wide array of sports disciplines until they found an option they enjoyed.
The one rule they held onto was a personal development tenet Macuga was actively engaged in through his years in the direct selling space: if you start something, you have to see it through. Other powerful tenets include reducing sibling rivalry and internal competition by supporting each other and actively listening to each other’s anxieties, concerns, and successes without judgment. The girls selected different disciplines so they would not compete against one another and could support one another and cheer each other on. That strong bond, built from internal connection and the freedom to learn and grow, has been their advantage, and Macuga’s background in the direct selling space and marketing expertise have helped his daughters build a brand on social media and garner sponsorships.
As they endeavor toward the next chance at Olympic-sized dreams, the Macuga family has made it clear that their true prize is the connection and roots they have with each other, even as their travel and training schedules drive them apart.
“We’re never together,” Sam said. “But we’re all super close.”
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