At the 2025 DSA Awards, the US Direct Selling Association (DSA) recognized companies that are “embodying the best practices that safeguard consumer trust, ensure compliance and drive sustainable growth” and “exemplify ethical entrepreneurship, industry leadership and a commitment to building trust through rigorous standards and education.”
“These winners represent the gold standard of direct selling,” said Dave Grimaldi, DSA President and CEO. “Their work demonstrates how businesses can achieve growth while operating with transparency, innovation, and a deep respect for customers and independent sellers. These programs set a model for others in the channel.”
This year’s award winners include:
- Excellence in Business: Sunrider – Compliance Training Program
- Government Relations + Advocacy: Plexus Worldwide – Advocacy Through Action: Plexus Partners with Regional Food Banks to Fight Hunger and Elevate the Direct Selling Channel
- Marketing + Sales Campaigns: Hy Cite – Oportunidad Royal; Elevating Recruiting through Product Immersion
- Product Innovation: Pampered Chef – Deluxe Coffee Machine
- Technology Innovation: Novae – myNovaeDisputes Manager
- Vision for Tomorrow: Herbalife – Casa Herbalife Program
Dave Grimaldi visited each winner’s headquarters to present the awards in person and honor the teams behind the programs and campaigns.
“These initiatives are proof that growth and compliance go hand-in-hand,” Grimaldi said. “When companies invest in transparency, training and innovation, the entire channel benefits.”
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