Olive Tree People, Inc., a subsidiary of Oliveda International, Inc., will be expanding into the European market. Oliveda CEO Thomas Lommel stated that the company had thrived for more than two decades in retail stores across Europe, particularly in Germany, Austria, Switzerland and Spain, but pulled it from shelves in favor of transitioning fully to the direct-to-consumer model, a decision he said “was not an easy one.”
“I am firmly convinced that the direct-to-consumer model, which we have been successfully operating in the US and Canada for almost three years, is the future, especially when it comes to waterless beauty,” Lommel said. “Most of our customers learned about waterless beauty through one of our over 70,000 waterless beauty consultants and wanted to try it. Many of them become loyal customers or even waterless beauty consultants themselves, spreading the waterless movement further into the world, usually for the following reasons: 1. The before-and-after results speak for themselves; 2. They understand that waterless beauty is the next generation of clean beauty; and 3. The water we don’t use in our products we bring to the people in Africa by building wells. This means fresh, clean spring water instead of contaminated dirty drinking water and allows children to return to school. The beauty industry is under enormous pressure as more and more people recognize that water is a fundamental right and that pollution and water consumption caused by the beauty industry is increasing dramatically. This is one of the reasons why waterless beauty is the fastest-growing sector of the beauty industry, and why Olive Tree People is the fastest-growing waterless beauty company, from December 29 now also in Europe.”
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