Oriflame has made a financial investment in the upcoming film Four Seasons in Java, by Indonesian director Kamila Andini, as part of its 2026 APAC marketing strategy. The company stated its role as a Brand Sponsor for the film is a way to continue deepening its culturally relevant partnerships, and that Andini’s film, which explores themes of resilience, hope and community values, aligns and reflects its own beliefs and mission.
“Our partnership with Four Seasons in Java is a natural extension of Oriflame’s mission to help support hidden entrepreneurial talent across the world,” said Elena Degtyareva, Oriflame Chief Marketing Officer. “Through this collaboration, we hope the way the movie portrays women standing by each other and navigating different ‘seasons’ of life will mirror how our community of Oriflame Beauty Entrepreneurs grows as they support one another.”
Oriflame plans to leverage this partnership to “step beyond the beauty space and champion local stories that reflect real lives, dreams and struggles,” and will co-create supporting content with the film team, including Q&A’s, behind-the-scenes looks, special screenings, post-film discussions and other activations and experiences that connect the film and its message to the lived experiences of Oriflame entrepreneurs.
“At Oriflame, we believe in Togetherness, Spirit and Passion – values we see beautifully reflected in Kamila Andini’s Four Seasons in Java,” said Fredrik Nilsson, General Manager of Oriflame Indonesia. “By investing in and supporting this film, we want to give a bigger stage to authentic Indonesian stories and to the entrepreneurial spirit, which is shaping our creative and beauty industries, season after season.”
The post Oriflame Invests in Indonesian Film as Part of APAC Strategy first appeared on Direct Selling News.
