Vorwerk was honored with a Silver Effie in the category “New New” for its overall marketing campaign of the Thermomix TM7, as well as the PR Report Award for “International Communication.” The company was also shortlisted in the “Content Strategy” category of the PR Report Awards.
These awards recognize the milestone efforts of the Thermomix TM7 launch, which generated more than 2 billion contacts within 72 hours of launch. The company attributed a “precisely orchestrated communications strategy” that ignited enthusiasm within the Vorwerk community and led to the momentum of a record-breaking launch for the company that included 860,000 pre-orders to date.
“The Thermomix TM7 launch was extraordinary in every respect,” said Matthias van der Donk, Vorwerk SVP Corporate Marketing and Communication. “Its success was driven by people working together across the globe—first and foremost our community, but also our communications, marketing, events, and the Vorwerk teams worldwide. This coordinated collaboration made our global success possible.”
The Thermomix TM7 has already received a number of awards for its design and innovation, including the Red Dot Award, the UX Design Award and five Plus X Awards.
“These awards belong to our entire community—their passion, their trust and their daily motivation to push us to excel,” says Dr. Thomas Stoffmehl, Speaker of the Executive Board. “The launch of the Thermomix TM7 has been defining for Vorwerk. The numerous awards in technology, design and communications are a thoroughly deserved recognition for everyone who contributed to this exceptional launch. Thank you all.”
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