Sunrider’s Dr. Chen UrbanShield Nourishing Serum was named Hydration Serum of the Year at the 2025 Beauty Innovation Awards. This event celebrates groundbreaking products, companies and services in the global beauty industry that exemplify the advancement of beauty through creativity, efficacy and conscious innovation. Entrants are judged based on innovation, performance, functionality, aesthetics, impact and standard of excellence.
The UrbanShield Nourishing Serum was selected for its plant-powered formula, hydration properties and defense against environmental stressors like pollution and sunlight. Created with the guidance of Sunrider’s founder Dr. Tei-Fu Chen, the serum includes probiotics, peptides and antioxidants and is designed to support the skin barrier, visibly diminish fine lines, improve elasticity and minimize pores and redness.
“Dr. Chen UrbanShield Nourishing Serum embodies Sunrider’s commitment to innovation, beauty, and wellness,” said Sunny Beutler, Sunrider CEO. “We are thrilled to be recognized by the Beauty Innovation Awards for a formula that not only hydrates and protects the skin’s appearance but also empowers our customers to face each day with confidence.”
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