Betterware de Mexico, SAPI de CV, now known as BeFra, announced its financial results for the third quarter of 2025. The company stated that it significantly strengthened its third quarter profitability and operating cashflow. Revenue during the quarter improved 1.4% year-over-year, with a 22% increase in EBITDA and a 71% increase in EPS. A 32.6% increase in free cash flow enabled the company to further lower its net debt-to-EBITDA sequentially from 1.97 to 1.8x.
Betterware Mexico experienced a 5.3% decrease in revenue, which the company attributes to soft consumption trends in the home market. Sales increased by 7.9%, however, for its Jafra segment. Overall Betterware Mexico delivered an increase of 11.7% in EBITDA and Jafra Mexico reported a 31% increase in revenue.
Betterware Ecuador demonstrated a sustained compounded growth of approximately 20% month-over-month and the company believes its success there validates its potential for expansion in Andean markets. As a result, the brand expects to launch Betterware Colombia in Q1 2026.
The company’s challenging first quarter has been supported by stronger commercial and operational execution in Q2 and Q3, which has improved profitability across key business units. The first quarter’s impact is still affecting overall profitability, but the company stated that it “remains confident in the long-term value-creation capacity of its business model.”
“In closing, despite weaker-than-anticipated consumer trends in Mexico – our primary market today – and overall macro instability, we remain committed to our long-term ‘Great Brands, One Essence’ strategy, led by our popular Betterware and Jafra brands and person-to-person model,” said Andrés Campos Chevallier, BeFra Group President and CEO. “Our brands continue outperforming the home goods and beauty markets in Mexico and abroad, while we deliver strong profitability and cashflow, as well as maintain financial discipline. Although we have made meaningful progress in revenue and profitability relative to an even more challenging first quarter, we expect full-year growth in both metrics to remain in the low single-digit range. As we enter the final quarter of 2025, our focus remains on closing the year positively and regaining momentum going into 2026.”
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