Natura has entered into an agreement to sell Avon’s operations in Guatemala, Nicaragua, Panama, Honduras, El Salvador and the Dominican Republic to Grupo PDC. Natura will receive $22 million with the transaction and will act as licensor of the Avon brand and product supplier.
Natura previously stated that a sale of Avon was likely within the year and was part of the company’s corporate simplification strategy, which was launched in 2022. The integration of Natura and Avon in Latin America will not be affected by this sale.
“Avon has enormous value due to its reputation, brand recognition, income generation for thousands of consultants, and deep household penetration among Latin America consumers,” said João Paulo Ferreira, Natura CEO. “We are pleased to have found a partner with extensive experience in the Central American market who will continue to drive Avon’s prosperity in close partnership with Natura.”
The transaction is expected to be finalized in October.
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