Color Street announced a new collection of metallic-infused magnetic-effect nail strips. Called Attract FX, the magnetic nail strips use a proprietary production process to align magnetic pigments with controlled magnetic fields so they lock into a pattern that has both depth and dimension, and creates a 3D shimmer effect. Once customers receive the strip, no additional magnets or activation is needed.
“Our team set out to create a look that feels artistic and bold, but still easy to both apply and wear while creating something that felt completely different from anything we’ve done before,” said Fa Park, Color Street Founder and CEO. “This collection brings a new kind of polish effect to the category and while there is technical work behind the scenes, the end result is effortless for the customer. Once again we have reimagined what consumers expect from an at-home manicure.”
Attract FX launched with the Velvet Lounge Collection, featuring six multidimensional shades designed to be on-trend for the coming fall season.
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