Mary Kay Inc. announced the launch of a new AI-powered tool that helps customers find their foundation match. Called the AI Foundation Finder, the technology uses AI to scan a customer’s face using their mobile phone and provide personalized shade recommendations in seconds. After capturing a user’s skin tone, AI Foundation Finder offers an inclusive and nuanced understanding of human skin tones to match customers with their most accurate Mary Kay foundation shade.
May Kay owns exclusive rights to the tool, calling it a reflection of the brand’s commitment to innovation in personalized beauty. Customers can access the AI Foundation Finder within the Mary Kay online shopping experience or through iCatalog.
“AI Foundation Finder fuels our vision to be a beauty disruptor in the direct selling space and beyond,” said Dr. Lucy Gildea, Mary Kay Chief Brand and Scientific Officer. “We are pioneering AI shade matching globally, helping consumers meet their foundation match within the diverse range of foundation finishes in the Mary Kay Flawless Face portfolio. Embracing beauty tech marks a unique opportunity to elevate the category and cultivate our next-generation beauty community.”
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